William Hill Sportsbook Review
Founded in 1934 in the United Kingdom, William Hill is one of the most iconic and trusted names in the sports betting industry. With nearly a century of experience, William Hill has built a reputation for reliability, deep market coverage, and extensive retail presence across the UK and Europe.
Today, William Hill operates under 888 Holdings (after being acquired in 2021), offering both retail betting shops and a polished online sportsbook. Known for its global reach, William Hill provides extensive coverage of U.S. and international sports, robust live betting, and integrated casino and gaming products.
What Makes William Hill Unique?
- Legacy Brand: Nearly 100 years of sports betting history and trust.
- Global Coverage: Available in multiple countries across Europe, North America, and beyond.
- Retail + Online Presence: Thousands of betting shops in the UK alongside a top-tier online platform.
- Trusted Operator: Backed by 888 Holdings, a global gaming leader.
- Comprehensive Sportsbook: Deep odds markets across U.S. and international sports.
Pros and Cons
Pros
- One of the most established sportsbooks in the world
- Excellent coverage of soccer, racing, and U.S. sports
- Strong retail and online integration
- Wide payment method options
- Frequent promotions and odds boosts
Cons
- Interface can feel dated compared to newer competitors
- Loyalty program not as strong as Caesars or BetMGM
- Odds sometimes trail sharper books like Pinnacle
- Availability varies depending on country regulations
Where is William Hill Legal?
United States — Legal States:
Previously operated under the William Hill brand in Nevada and other states, but is now being transitioned into Caesars Sportsbook following Caesars Entertainment’s acquisition.
International Availability
Fully licensed in the UK, Gibraltar, Spain, and other European regulated markets. Available in multiple countries worldwide, including parts of Canada and Latin America (where regulated).
Key Features of the William Hill Platform
Live Betting Robust in-play betting interface covering thousands of events.
Cash Out Option Full and partial cash-out available.
Bet Builder Custom same-game parlays across soccer, basketball, and more.
Odds Boosts & Promos Daily boosts for popular sports and marquee events.
Retail Betting Shops Strong UK high-street presence.
Mobile App Available on iOS and Android, though not as modern as FanDuel or DraftKings.
Bet Types Available on William Hill
William Hill offers a comprehensive range of wager types, including:
- Moneyline / Match Winner
- Spread / Handicap Betting
- Totals (Over/Under)
- Parlays / Accumulators
- Same-Game Parlays (Bet Builder)
- Futures / Outrights
- Props (Player & Team)
- Teasers
- Round Robins
- Live In-Play Betting
Sports Covered on William Hill
William Hill supports betting across virtually all major domestic and international sports, including:
- Soccer (Premier League, UCL, La Liga, Serie A, etc.)
- Horse Racing (UK, Irish, and global coverage)
- NFL, NBA, MLB, NHL
- Rugby & Cricket
- Tennis (ATP, WTA, Grand Slams)
- Golf (PGA, European Tour)
- MMA / UFC, Boxing
- Esports (LoL, CS:GO, Dota 2, FIFA)
- Motorsports (F1, MotoGP, NASCAR)
- Snooker, Darts, Cycling, and more
William Hill at a Glance
Who Is William Hill Best For?
- Bettors seeking a legacy, globally trusted brand
- Soccer and horse racing fans looking for deep market coverage
- Players who want both retail and online betting options
- Casual bettors who enjoy frequent promos and odds boosts
Potential Drawbacks of William Hill
- Brand transitioning in the U.S. (Caesars taking over)
- Odds not as sharp as exchanges like Betfair or Pinnacle
- App and website design slightly dated compared to new operators
- Limited rewards compared to Caesars or MGM
Final Thoughts on the William Hill Sportsbook
William Hill combines decades of tradition with modern sportsbook features, making it one of the most recognizable and reliable betting brands in the world. With strong coverage of soccer, horse racing, and global sports, it appeals to both casual bettors and seasoned punters. While its U.S. operations are being rebranded into Caesars Sportsbook, William Hill remains a cornerstone of the betting industry internationally.
William Hill FAQs
Is William Hill legal in the U.S.?
Is William Hill legal in the U.S.?
Does William Hill offer live streaming?
Does William Hill offer live streaming?
Does William Hill have a rewards program?
Does William Hill have a rewards program?
What sports does William Hill cover?
What sports does William Hill cover?
How fast are payouts on William Hill?
How fast are payouts on William Hill?
Is William Hill safe?
Is William Hill safe?