Founded in 1988 and based in Dublin, Ireland, Paddy Power is one of the UK and Ireland’s most recognized sportsbooks. Known for its bold marketing campaigns, novelty bets, and user-friendly platform, Paddy Power has built a reputation as both entertaining and reliable.
Now part of Flutter Entertainment (the parent company of FanDuel, Betfair, and Sky Bet), Paddy Power combines global backing with local flavor, offering deep sports coverage, live betting, and integrated casino products. It’s especially strong in UK & Irish markets, with horse racing and soccer as flagship offerings.
What Makes Paddy Power Unique?
Novelty & Entertainment Bets: Known for quirky markets on politics, pop culture, and current events.
Horse Racing Leader: Deep coverage of UK & Irish racing, including live streaming.
Brand Personality: Bold, humorous marketing campaigns that make betting fun.
Flutter Ecosystem: Backed by the same group as FanDuel and Betfair, ensuring strong technology and liquidity.
Integrated Products: Easy switch between sportsbook, casino, poker, and bingo.
Pros and Cons
Pros
Trusted and well-established brand in UK & Ireland
Excellent horse racing and soccer coverage
Wide variety of novelty and entertainment bets
Strong mobile app with live betting and streaming
Frequent promotions and daily odds boosts
Cons
Not available in the United States
Promotions sometimes limited to UK/Irish customers
Odds not always as sharp as Pinnacle or Bet365
Rewards program less sophisticated than some competitors
Where is Paddy Power Legal?
United States — Legal States:
Paddy Power is not available in the U.S.
International Availability
United Kingdom & Ireland
Fully licensed and regulated in both the UK and Ireland.
Europe & International
Available in select European countries where Flutter Entertainment is licensed.
United Kingdom
Ireland
Key Features of the Paddy Power Platform
Live Betting & Streaming
Extensive in-play markets with streaming for horse racing, soccer, and tennis.
Bet Builder
Same-game parlays across major sports.
Cash Out Option
Early settlement for full or partial bets.
Novelty Markets
Political, celebrity, and entertainment bets that make the brand stand out.
Promotions
Daily odds boosts, power prices, and free bet offers.
Mobile App
Intuitive iOS and Android app with smooth navigation.
Bet Types Available on Paddy Power
Paddy Power offers a comprehensive range of wager types, including:
Moneyline / Match Winner
Point Spread / Handicap
Totals (Over/Under)
Parlays / Accumulators
Same-Game Parlays (Bet Builder)
Futures / Outrights
Props (Player & Team)Teasers
Novelty & Entertainment Bets
Live In-Play Betting
Sports Covered on Paddy Power
Paddy Power supports betting across virtually all major domestic and international sports, including:
Horse Racing (UK, Ireland, International)
Soccer (Premier League, Champions League, La Liga, Serie A, etc.)
Visa, Mastercard, PayPal, Skrill, Neteller, Apple Pay, Bank Transfer
Payout Speed
1–3 Business Days (instant for some e-wallets)
Customer Support
Live Chat, Email, Phone, Help Center
Who Is Paddy Power Best For?
Bettors in the UK & Ireland seeking racing and soccer depth
Fans of novelty and entertainment betting
Players who enjoy frequent promotions and odds boosts
Mobile users looking for an intuitive, all-in-one platform
Potential Drawbacks of Paddy Power
Not available in the U.S.
Odds sometimes less sharp than Bet365 or Pinnacle
Promotions vary heavily by region
Rewards less robust than Caesars or BetMGM
Final Thoughts on the Paddy Power Sportsbook
Paddy Power blends legacy trust, bold branding, and entertainment-driven betting with solid sportsbook fundamentals. With strong racing and soccer coverage, in-play betting, and novelty markets, it’s a fun yet reliable option for UK & Irish bettors. While it doesn’t operate in the U.S., its parent company Flutter ensures a high-quality platform, making Paddy Power one of the most recognizable and entertaining sportsbooks in Europe.