Sports Interaction was among the first online sportsbooks to secure licensing and regulation in North America. Its enduring presence in the industry can be attributed to its wide range of offerings and a strong reputation for timely payouts.

The live betting platform is highly regarded, boasting an extensive array of markets and betting options that impress many users. However, despite the strong loyalty from Canadian bettors, Sports Interaction has yet to demonstrate the same level of commitment. The absence of a loyalty program and a limited selection of promotions could become significant issues when facing competition from major industry players.