Ladbrokes has been a major player in the UK betting industry for years and expanded into the Australian market in 2013 with the launch of Ladbrokes.com.au. The parent company also owns the rival brand Neds in Australia.

Ladbrokes Australia has become highly popular due to its appealing mix of promotions, money-back specials, and odds boosts. It offers a standout new customer promotion, a wide range of betting markets and odds, and live streaming of racing and sports, including NBA, tennis, and soccer.

The brand is also at the forefront of technology, exemplified by the launch of the Ladbrokes InfoHub, a valuable database designed to assist racing fans and punters in enhancing their betting success.