SugarHouse Sportsbook launched in 2018 as one of the first legal online sportsbooks in New Jersey following the repeal of PASPA. Operated by Rush Street Interactive (RSI), SugarHouse quickly gained traction for its easy-to-use platform, broad market coverage, and competitive promotions.
Today, the SugarHouse brand continues to operate in New Jersey, while most other states use RSI’s larger BetRivers brand. Known for its iRush Rewards program, robust live betting, and a reliable mobile app, SugarHouse remains a solid option for NJ bettors looking for a trusted, established sportsbook.
What Makes SugarHouse Unique?
Early U.S. Entrant: Among the first online sportsbooks to launch in the U.S. after legalization.
iRush Rewards: A tier-based loyalty program tied to both online and retail casinos.
Localized Focus: Operates under the SugarHouse brand exclusively in New Jersey.
Strong RSI Technology: Backed by Rush Street Interactive, also powering BetRivers.
All-in-One Experience: Integrates with online casino gaming for users in NJ.
Pros and Cons
Pros
Trusted early entrant in the U.S. market
iRush Rewards loyalty program
Wide range of betting options, including niche markets
Solid live betting functionality
Frequent promotions and daily odds boosts
Cons
Only available in New Jersey under the SugarHouse name
Interface not as sleek as FanDuel or DraftKings
No live streaming of events
Smaller bonus offers compared to Caesars or BetMGM
Where is SugarHouse Legal?
United States — Legal States:
SugarHouse Sportsbook is available in the following U.S. states:
New Jersey
International Availability
SugarHouse Sportsbook is not available in any global markets.
Key Features of the SugarHouse Platform
iRush Rewards
Earn points and climb tiers for casino and sportsbook benefits.
Live Betting
In-play wagering across all major sports.
Odds Boosts & Promos
Frequent promotions on daily games and parlays.
Integrated Casino
In New Jersey, users can switch between sportsbook and casino gaming.
Cash Out Option
Available for early settlement of bets.
Mobile App
User-friendly on both iOS and Android.
Bet Types Available on SugarHouse
SugarHouse offers a comprehensive range of wager types, including:
Moneyline
Point Spread
Over/Under (Totals)
Parlays
Same-Game Parlays
Futures
Props (Team & Player)
Teasers
Round Robins
Live In-Play Betting
Sports Covered on SugarHouse
SugarHouse supports betting across virtually all major domestic and international sports, including:
Bettors located in New Jersey looking for a trusted, local sportsbook
Players who want to benefit from the iRush Rewards program
Users who enjoy a combined sportsbook + casino platform
Casual and recreational bettors seeking frequent promotions
Potential Drawbacks of SugarHouse
Only available in New Jersey (all other states use BetRivers branding)
Interface and design less polished than larger competitors
No live streaming of events
Smaller bonuses compared to national operators
Final Thoughts on the SugarHouse Sportsbook
SugarHouse Sportsbook remains a strong option for bettors in New Jersey, backed by the trusted technology and infrastructure of Rush Street Interactive. While the BetRivers brand has expanded nationwide, SugarHouse continues to serve NJ players with a reliable sportsbook, loyalty rewards, and integrated casino gaming. Though its interface and bonus size lag behind some competitors, SugarHouse remains a dependable and user-friendly choice for local bettors.