SugarHouse Sportsbook launched in 2018 as one of the first legal online sportsbooks in New Jersey following the repeal of PASPA. Operated by Rush Street Interactive (RSI), SugarHouse quickly gained traction for its easy-to-use platform, broad market coverage, and competitive promotions.
Today, the SugarHouse brand continues to operate in New Jersey, while most other states use RSI’s larger BetRivers brand. Known for its iRush Rewards program, robust live betting, and a reliable mobile app, SugarHouse remains a solid option for NJ bettors looking for a trusted, established sportsbook.
(Note: In other states, Rush Street Interactive operates under the BetRivers brand.)
SugarHouse does not operate outside the U.S.
SugarHouse Sportsbook remains a strong option for bettors in New Jersey, backed by the trusted technology and infrastructure of Rush Street Interactive. While the BetRivers brand has expanded nationwide, SugarHouse continues to serve NJ players with a reliable sportsbook, loyalty rewards, and integrated casino gaming. Though its interface and bonus size lag behind some competitors, SugarHouse remains a dependable and user-friendly choice for local bettors.