Sportingbet was established in 1997, making it a well-known name in the online betting industry. Founded by online gambling pioneer Mark Blandford, the company originally focused on sports betting, casino games, and poker. It has maintained its roots while significantly expanding its sports markets over the years.

Today, Sportingbet serves more than 2.5 million customers across over 200 countries, with players placing more than a million bets daily on casino games, poker, and sports.