Founded in 1997, Sportingbet is one of the earliest pioneers of online sports betting. Now operated under Entain plc (the same parent company as Ladbrokes, Coral, and Bwin), Sportingbet has built a strong reputation in Europe, Latin America, and parts of Africa.
The platform is known for its broad global coverage, competitive soccer and tennis markets, and simple, accessible betting interface. Though less flashy than larger global brands like Bet365, Sportingbet maintains a solid following due to its reliability, wide availability, and strong brand recognition across regulated markets.
Sportingbet remains a reliable, global sportsbook with strong soccer and tennis coverage backed by Entain’s infrastructure. While it doesn’t offer the depth or flash of bigger competitors, its longevity, simplicity, and wide regional availability make it a dependable option for international bettors. For players in Europe, Brazil, or South Africa, Sportingbet provides a trusted and accessible betting experience.
Is Sportingbet legal in the U.S.?
No, it does not operate in the United States.
What markets does Sportingbet focus on?
Soccer and tennis are its strongest offerings, alongside global sports coverage.
Does Sportingbet offer live betting?
Yes, in-play markets are available for most major sports.
Does Sportingbet have a rewards program?
Not in the traditional sense — it is mostly promotion-driven.
What regions is Sportingbet available in?
Europe (Germany, Spain, Greece, etc.), Latin America (Brazil), and Africa (South Africa).
How fast are payouts on Sportingbet?
Typically 1–3 business days, with faster processing via e-wallets like PayPal or Skrill.