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Sportingbet Sportsbook Review

Moneyline Rating
4.5/5

Founded in 1997, Sportingbet is one of the earliest pioneers of online sports betting. Now operated under Entain plc (the same parent company as Ladbrokes, Coral, and Bwin), Sportingbet has built a strong reputation in Europe, Latin America, and parts of Africa.

The platform is known for its broad global coverage, competitive soccer and tennis markets, and simple, accessible betting interface. Though less flashy than larger global brands like Bet365, Sportingbet maintains a solid following due to its reliability, wide availability, and strong brand recognition across regulated markets.


What Makes Sportingbet Unique?

Legacy Operator Over 25 years of online betting history.

Global Reach Popular in Europe, Africa, and Latin America.

Strong Soccer Coverage Especially deep on European and international soccer leagues.

Simple, Accessible Design Beginner-friendly platform with fewer complexities than rivals.

Part of Entain Backed by one of the largest gaming groups in the world.


Pros and Cons

Pros

  • Trusted operator with decades of experience
  • Wide international availability
  • Strong soccer and tennis betting markets
  • Simple, beginner-friendly interface
  • Backed by Entain’s global infrastructure

Cons

  • Not available in the United States
  • Odds sometimes less competitive than sharp books like Pinnacle
  • No standout features compared to rivals (Bet365, Betfair, etc.)
  • Rewards program less robust than BetMGM or Caesars

Key Features of the Sportingbet Platform

Live Betting In-play markets across soccer, tennis, basketball, and more.

Cash Out Option Full and partial cash-out functionality.

Bet Builder Custom same-game parlays available on select sports.

Odds Boosts Daily enhanced odds and event-specific promotions.

Mobile App iOS & Android apps with streamlined betting experience.

Multi-Product Integration Access to casino and virtual sports alongside sportsbook.


Bet Types Available on Sportingbet

Sportingbet offers a comprehensive range of wager types, including:

  • Moneyline (Match Winner)
  • Spread (Handicap Betting)
  • Totals (Over/Under)
  • Parlays (Accumulators)
  • Same-Game Parlays (Bet Builder)
  • Futures (Outrights)
  • Team Props
  • Player Props
  • Teasers
  • Live In-Play Betting

Sports Covered on Sportingbet

Sportingbet supports betting across virtually all major domestic and international sports, including:

  • Soccer
  • Tennis
  • NBA
  • NFL
  • MLB
  • NHL
  • Rugby
  • Cricket
  • Golf
  • Boxing
  • MMA
  • Motorsports
  • Esports
  • Horse Racing

Sportingbet at a Glance

Founded
1997
Available Regions
Europe, Latin America, South Africa
Rewards Program
Limited; promotion-driven
Mobile App
iOS & Android
Live Betting
Yes
Early Cash Out:
Yes
Same Game Parlays
Yes (Bet Builder)
In-App Streaming
Limited (varies by region)
Payment Methods
Visa, Mastercard, PayPal, Skrill, Neteller, ecoPayz, Paysafecard, Bank Transfer
Payout Speed
1–3 Business Days (instant for e-wallets)
Customer Support
Live Chat, Email, Help Center

Who Is Sportingbet Best For?

  • International bettors seeking a familiar, reliable sportsbook
  • Soccer and tennis fans who want deep markets and competitive coverage
  • Beginners who prefer a simple, easy-to-use betting platform
  • Bettors in Latin America and South Africa looking for localized options

Potential Drawbacks of Sportingbet

  • Not available in the U.S.
  • Smaller rewards and loyalty programs compared to larger brands
  • Limited standout features beyond standard sportsbook tools
  • Odds not as sharp as exchanges like Betfair or Pinnacle

Final Thoughts on the Sportingbet Sportsbook

Sportingbet remains a reliable, global sportsbook with strong soccer and tennis coverage backed by Entain’s infrastructure. While it doesn’t offer the depth or flash of bigger competitors, its longevity, simplicity, and wide regional availability make it a dependable option for international bettors. For players in Europe, Brazil, or South Africa, Sportingbet provides a trusted and accessible betting experience.

Sportingbet FAQs