Founded in 1997, Sportingbet is one of the earliest pioneers of online sports betting. Now operated under Entain plc (the same parent company as Ladbrokes, Coral, and Bwin), Sportingbet has built a strong reputation in Europe, Latin America, and parts of Africa.
The platform is known for its broad global coverage, competitive soccer and tennis markets, and simple, accessible betting interface. Though less flashy than larger global brands like Bet365, Sportingbet maintains a solid following due to its reliability, wide availability, and strong brand recognition across regulated markets.
What Makes Sportingbet Unique?
Legacy Operator
Over 25 years of online betting history.
Global Reach
Popular in Europe, Africa, and Latin America.
Strong Soccer Coverage
Especially deep on European and international soccer leagues.
Simple, Accessible Design
Beginner-friendly platform with fewer complexities than rivals.
Part of Entain
Backed by one of the largest gaming groups in the world.
Pros and Cons
Pros
Trusted operator with decades of experience
Wide international availability
Strong soccer and tennis betting markets
Simple, beginner-friendly interface
Backed by Entain’s global infrastructure
Cons
Not available in the United States
Odds sometimes less competitive than sharp books like Pinnacle
No standout features compared to rivals (Bet365, Betfair, etc.)
Rewards program less robust than BetMGM or Caesars
Where is Sportingbet Legal?
United States — Legal States:
Sportingbet Sportsbook is not available in the U.S.
International Availability
Sportingbet Sportsbook is available in the following global markets:
Germany
Greece
Spain
Portugal
UK
Brazil
South Africa
Key Features of the Sportingbet Platform
Live Betting
In-play markets across soccer, tennis, basketball, and more.
Cash Out Option
Full and partial cash-out functionality.
Bet Builder
Custom same-game parlays available on select sports.
Odds Boosts
Daily enhanced odds and event-specific promotions.
Mobile App
iOS & Android apps with streamlined betting experience.
Multi-Product Integration
Access to casino and virtual sports alongside sportsbook.
Bet Types Available on Sportingbet
Sportingbet offers a comprehensive range of wager types, including:
Moneyline (Match Winner)
Spread (Handicap Betting)
Totals (Over/Under)
Parlays (Accumulators)
Same-Game Parlays (Bet Builder)
Futures (Outrights)
Team Props
Player Props
Teasers
Live In-Play Betting
Sports Covered on Sportingbet
Sportingbet supports betting across virtually all major domestic and international sports, including:
Soccer
Tennis
NBA
NFL
MLB
NHL
Rugby
Cricket
Golf
Boxing
MMA
Motorsports
Esports
Horse Racing
Sportingbet at a Glance
Founded
1997
Available Regions
Europe, Latin America, South Africa
Rewards Program
Limited; promotion-driven
Mobile App
iOS & Android
Live Betting
Yes
Early Cash Out:
Yes
Same Game Parlays
Yes (Bet Builder)
In-App Streaming
Limited (varies by region)
Payment Methods
Visa, Mastercard, PayPal, Skrill, Neteller, ecoPayz, Paysafecard, Bank Transfer
Payout Speed
1–3 Business Days (instant for e-wallets)
Customer Support
Live Chat, Email, Help Center
Who Is Sportingbet Best For?
International bettors seeking a familiar, reliable sportsbook
Soccer and tennis fans who want deep markets and competitive coverage
Beginners who prefer a simple, easy-to-use betting platform
Bettors in Latin America and South Africa looking for localized options
Potential Drawbacks of Sportingbet
Not available in the U.S.
Smaller rewards and loyalty programs compared to larger brands
Limited standout features beyond standard sportsbook tools
Odds not as sharp as exchanges like Betfair or Pinnacle
Final Thoughts on the Sportingbet Sportsbook
Sportingbet remains a reliable, global sportsbook with strong soccer and tennis coverage backed by Entain’s infrastructure. While it doesn’t offer the depth or flash of bigger competitors, its longevity, simplicity, and wide regional availability make it a dependable option for international bettors. For players in Europe, Brazil, or South Africa, Sportingbet provides a trusted and accessible betting experience.