Although Bet99 is relatively new to the Canadian sports betting scene, it has made a notable impact through a bold advertising campaign featuring some of the country’s leading sports figures.

However, the company's focus on promotion seems to have overshadowed its investment in its betting product. While Bet99 provides a user-friendly interface, competitive odds, and a broad selection of sports markets, it only launched a dedicated mobile app in September 2023. As a result, Bet99 still has some ground to cover in the Canadian betting industry.