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Sports Illustrated

Sports Illustrated Sportsbook Review

Moneyline Rating
4.5/5

Sports Illustrated Sportsbook (SI Sportsbook) is a relatively new entrant in the U.S. betting market, launched in 2021 through a partnership between Sports Illustrated and 888 Holdings, a global online gambling leader. Combining SI’s iconic sports media brand with 888’s technology, the platform delivers a sleek mobile sportsbook with competitive odds, strong betting markets, and a media-driven experience that integrates editorial content with betting opportunities.

While still limited in state availability compared to bigger names like FanDuel or DraftKings, SI Sportsbook has carved out a niche by leveraging its trusted sports media brand and delivering a user-friendly platform designed to grow with the expanding U.S. market.

What Makes Sports Illustrated Unique?

Brand Recognition Built on the legacy of the Sports Illustrated media brand, trusted for decades.

888 Holdings Technology Backed by a global operator with strong infrastructure and international betting expertise.

Editorial Integration Combines betting with SI’s news, analysis, and sports coverage.

SI Exclusives Custom promotions and bet boosts tied to Sports Illustrated content and themes.

User-Friendly Design A clean mobile-first interface ideal for newer bettors.

Pros and Cons

Pros

  • Backed by trusted brands: Sports Illustrated + 888 Holdings
  • User-friendly design, great for beginners
  • Competitive odds and betting variety
  • Editorial-driven integration with SI’s sports media coverage
  • Frequent bet boosts and promotions

Cons

  • Limited state availability in the U.S.
  • Smaller market depth compared to DraftKings/FanDuel
  • Lacks live streaming options
  • Still building reputation in betting space

Key Features of the Sports Illustrated Platform

Bet Builder Create custom same-game parlays.

Editorial Integration Sports Illustrated’s news and analysis woven into the sportsbook experience.

Odds Boosts & Promotions Regular bet boosts tied to major events and SI features.

In-Play Betting Live odds available across major sports.

Parlay+ Feature Enhanced parlay-building tools with higher payout opportunities.

Beginner-Friendly Interface Simple design to ease entry for new bettors.

Bet Types Available on Sports Illustrated

Sports Illustrated offers a comprehensive range of wager types, including:

  • Moneyline
  • Point Spread
  • Over/Under (Totals)
  • Parlays
  • Same-Game Parlays
  • Teasers
  • Round Robins
  • Player & Team Props
  • FuturesLive/In-Play Betting

Sports Covered on Sports Illustrated

Sports Illustrated supports betting across virtually all major domestic and international sports, including:

  • NFL
  • NBA
  • MLB
  • NHL
  • College Football
  • College Basketball
  • Soccer
  • Tennis
  • Golf
  • MMA
  • Boxing

Sports Illustrated at a Glance

Founded
2021
Rewards Program
No traditional loyalty program; promos and boosts instead
Mobile App
iOS & Android
Live Betting
Yes
Early Cash Out
Yes
Same Game Parlays
Yes (Bet Builder)
In-App Streaming
No
Payment Methods
Visa, Mastercard, PayPal, Online Banking, ACH, Play+, PayNearMe
Payout Speed
1–3 Business Days
Customer Support
Live Chat, Email, Help Center

Who Is Sports Illustrated Best For?

  • Bettors who trust Sports Illustrated’s sports media legacy
  • New users seeking a clean, easy-to-use sportsbook app
  • Bettors who want integrated editorial + betting insights
  • Players in CO, MI, or VA looking for competitive promos and boosts

Potential Drawbacks of Sports Illustrated

  • Limited state availability (only 3 states currently)
  • Fewer niche or international sports markets than global books like Bet365
  • No live streaming
  • Still establishing reputation in U.S. betting space

Final Thoughts on the Sports Illustrated Sportsbook

Sports Illustrated Sportsbook combines a globally respected sports media brand with 888’s proven betting technology to deliver a clean, beginner-friendly sportsbook experience. While limited in reach and depth compared to industry giants, SI Sportsbook’s editorial integration and user-first design make it an appealing option for casual bettors in states where it’s available. With continued expansion and refinement, it has the potential to become a stronger competitor in the U.S. market.

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