Sports Illustrated Sportsbook (SI Sportsbook) is a relatively new entrant in the U.S. betting market, launched in 2021 through a partnership between Sports Illustrated and 888 Holdings, a global online gambling leader. Combining SI’s iconic sports media brand with 888’s technology, the platform delivers a sleek mobile sportsbook with competitive odds, strong betting markets, and a media-driven experience that integrates editorial content with betting opportunities.
While still limited in state availability compared to bigger names like FanDuel or DraftKings, SI Sportsbook has carved out a niche by leveraging its trusted sports media brand and delivering a user-friendly platform designed to grow with the expanding U.S. market.
What Makes Sports Illustrated Unique?
Brand Recognition
Built on the legacy of the Sports Illustrated media brand, trusted for decades.
888 Holdings Technology
Backed by a global operator with strong infrastructure and international betting expertise.
Editorial Integration
Combines betting with SI’s news, analysis, and sports coverage.
SI Exclusives
Custom promotions and bet boosts tied to Sports Illustrated content and themes.
User-Friendly Design
A clean mobile-first interface ideal for newer bettors.
Pros and Cons
Pros
Backed by trusted brands: Sports Illustrated + 888 Holdings
User-friendly design, great for beginners
Competitive odds and betting variety
Editorial-driven integration with SI’s sports media coverage
Frequent bet boosts and promotions
Cons
Limited state availability in the U.S.
Smaller market depth compared to DraftKings/FanDuel
Lacks live streaming options
Still building reputation in betting space
Where is Sports Illustrated Legal?
United States — Legal States:
Sports Illustrated Sportsbook is available in the following U.S. states:
Colorado
Michigan
Virginia
International Availability
Sports Illustrated Sportsbook is not available in any global markets.
Key Features of the Sports Illustrated Platform
Bet Builder
Create custom same-game parlays.
Editorial Integration
Sports Illustrated’s news and analysis woven into the sportsbook experience.
Odds Boosts & Promotions
Regular bet boosts tied to major events and SI features.
In-Play Betting
Live odds available across major sports.
Parlay+ Feature
Enhanced parlay-building tools with higher payout opportunities.
Beginner-Friendly Interface
Simple design to ease entry for new bettors.
Bet Types Available on Sports Illustrated
Sports Illustrated offers a comprehensive range of wager types, including:
Moneyline
Point Spread
Over/Under (Totals)
Parlays
Same-Game Parlays
Teasers
Round Robins
Player & Team Props
FuturesLive/In-Play Betting
Sports Covered on Sports Illustrated
Sports Illustrated supports betting across virtually all major domestic and international sports, including:
NFL
NBA
MLB
NHL
College Football
College Basketball
Soccer
Tennis
Golf
MMA
Boxing
Sports Illustrated at a Glance
Founded
2021
Rewards Program
No traditional loyalty program; promos and boosts instead
Bettors who trust Sports Illustrated’s sports media legacy
New users seeking a clean, easy-to-use sportsbook app
Bettors who want integrated editorial + betting insights
Players in CO, MI, or VA looking for competitive promos and boosts
Potential Drawbacks of Sports Illustrated
Limited state availability (only 3 states currently)
Fewer niche or international sports markets than global books like Bet365
No live streaming
Still establishing reputation in U.S. betting space
Final Thoughts on the Sports Illustrated Sportsbook
Sports Illustrated Sportsbook combines a globally respected sports media brand with 888’s proven betting technology to deliver a clean, beginner-friendly sportsbook experience. While limited in reach and depth compared to industry giants, SI Sportsbook’s editorial integration and user-first design make it an appealing option for casual bettors in states where it’s available. With continued expansion and refinement, it has the potential to become a stronger competitor in the U.S. market.