Several NFL teams recently engaged their fan base through social media, sharing teaser videos that hint at the upcoming release of their Rivalries uniforms. Teams such as the Buffalo Bills, New England Patriots, New York Jets, Miami Dolphins, Seattle Seahawks, Los Angeles Rams, San Francisco 49ers, and Arizona Cardinals made posts on X regarding the special Rivalries threads set to debut on August 28.

The AFC East and NFC West divisions have been selected to debut the Rivalries uniforms in 2025, with plans for two additional divisions to join in subsequent years through 2028. In conjunction with this announcement, various matchups designated as Rivalries games for the 2025 season were also disclosed. The Buffalo Bills have revealed they will wear their Rivalries uniforms against the New England Patriots in Week 5, while the Arizona Cardinals announced their intention to don their special uniforms in Week 4 against the Seattle Seahawks. Additionally, the Los Angeles Rams plan to sport their Rivalries uniforms when they host the Seattle Seahawks in Week 11.

The Rivalries uniforms initiative was introduced by the NFL in April, aimed at enhancing the significance of rivalry games and increasing fan engagement. As noted in the league's official press release, the uniforms will be closely tied to local community insights and inspired by the historical context of each team's market. With just about a month remaining before the official unveiling, details about the uniform designs remain limited. However, the recent social media posts have provided intriguing hints, suggesting a winter theme for the Bills, a water theme for the Patriots, and a desert theme for the Cardinals. The anticipated release date of August 28 is strategically set one week before the commencement of the 2025 NFL regular season, when the reigning Super Bowl champion Philadelphia Eagles are scheduled to host the Dallas Cowboys on September 4.