On Friday, multiple NFL teams utilized social media platforms to tease the unveiling of their upcoming Rivalries uniforms, slated for release on August 28, 2025. The Buffalo Bills, New England Patriots, New York Jets, Miami Dolphins, Seattle Seahawks, Los Angeles Rams, San Francisco 49ers, and Arizona Cardinals all engaged with fans through posts on X, signaling the anticipation surrounding the special Rivalries threads.

The AFC East and NFC West divisions have been selected to debut the Rivalries uniforms, with additional divisions set to join the initiative annually through 2028. Moreover, several matchups designated as Rivalries games for the 2025 season have been announced. Notably, the Bills will don their Rivalries uniforms against the Patriots in Week 5, while the Cardinals will showcase their uniforms in Week 4 against the Seahawks. Additionally, the Rams will wear their Rivalries attire when hosting the Seahawks in Week 11. Each team from the AFC East and NFC West is scheduled to wear their Rivalries uniforms during a home game against a divisional opponent in the 2025 regular season.

The NFL's Rivalries initiative, introduced in April, aims to enhance the emphasis on NFL rivalry games and bolster fan engagement. According to the league's official press release, the new uniforms will be deeply rooted in local community insights and will draw inspiration from the historical narratives of each market, embodying the unique aspects of the communities represented by these teams. Although specific design elements remain largely undisclosed with only a month remaining until the official reveal, Friday's social media posts gave fans intriguing hints regarding potential themes. For example, a winter theme for the Bills, a water theme for the Patriots, and a desert theme for the Cardinals were highlighted. The timing of the August 28 release is particularly strategic, occurring exactly one week prior to the kickoff of the 2025 NFL regular season, marked by a matchup between the reigning Super Bowl champion Philadelphia Eagles and the Dallas Cowboys on September 4.