On Friday, multiple NFL teams engaged with their fan bases through social media, posting teaser videos in anticipation of the upcoming release of their Rivalries uniforms. The Buffalo Bills, New England Patriots, New York Jets, Miami Dolphins, Seattle Seahawks, Los Angeles Rams, San Francisco 49ers, and Arizona Cardinals each shared posts on X, hinting at the unveiling of these special uniforms scheduled for August 28.

The 2025 season will witness the debut of Rivalries uniforms for the AFC East and NFC West divisions, with additional divisions set to join the initiative each year through 2028. In conjunction with the uniform announcement, several matchups designated as Rivalries games for 2025 were also revealed. The Bills indicated that they will showcase their Rivalries uniforms against the Patriots in Week 5, while the Cardinals announced they will wear their uniforms in Week 4 during a game against the Seahawks. Additionally, the Rams confirmed that they will don Rivalries uniforms when they host the Seahawks in Week 11.

The NFL's Rivalries initiative, which was officially announced in April, aims to enhance the excitement of rivalry games and promote engagement among fans. In the league's press release, it was mentioned that the Rivalries uniforms would deeply reflect local community insights and draw inspiration from the history and unique characteristics of each team's market. As the official reveal date approaches, little is known about the specific designs of the uniforms. However, recent social media posts have provided some enticing clues, including a winter theme for the Bills, a water-inspired design for the Patriots, and a desert motif for the Cardinals. It is worth noting that the August 28 release aligns perfectly with the start of the 2025 NFL regular season, which kicks off on September 4 with the reigning Super Bowl champion Philadelphia Eagles facing the Dallas Cowboys.