Details have emerged from a recent event hosted by Fanatics and the NFL Players Association (NFLPA), where the official game jerseys for several incoming rookies were showcased. A behind-the-scenes video, produced by Deion Sanders Jr.'s Well Off Media, captures the moment when a group of incoming NFL rookies gathered to view their jerseys as part of a marketing initiative by the league in collaboration with Fanatics. The reveal, noted at the 7:10 mark of the video, also served as a reunion for players who were former teammates at the University of Colorado.

Travis Hunter, selected second overall by the Jacksonville Jaguars, was among the notable attendees, along with Shedeur Sanders, who was picked by the Cleveland Browns in the fifth round, 144th overall. Other prominent rookies present included Cam Ward, who was named the first overall pick, as well as Abdul Carter, Ashton Jeanty, Jalen Milroe, Jaxson Dart, Tyler Shough, and Cam Skattebo. According to Brandon Parker from NFLPA.com, a total of 42 rookies were scheduled to participate in the event, marking their first significant business immersion experience since being drafted into the NFL.

During this event, the rookies engaged in orientation sessions led by NFLPA leadership, acquiring knowledge regarding group licensing, personal branding, and avenues for passive income. The agenda also included interactions with potential business partners and sponsors to begin constructing their professional portfolios. Aside from the informative components, players took part in autograph sessions and photoshoots. Although the jerseys unveiled were not a surprise—given that each player had already chosen their NFL numbers—the gathering provided an exceptional opportunity to see a considerable number of rookies together for the first time since the scouting combine. Only 17 players attended the draft in Green Bay the previous month. This jersey reveal event could represent the final non-football business engagement for most of the rookies prior to reporting for Organized Team Activities (OTAs), with teams such as the Jaguars, Las Vegas Raiders, New England Patriots, and Dallas Cowboys slated to commence OTAs on May 19.