A special behind-the-scenes video released from Deion Sanders Jr.'s Well Off Media highlights the recent jersey reveal event hosted by Fanatics and the NFLPA, where the official game jerseys for several incoming NFL rookies were presented. This marketing event showcased players such as Shedeur Sanders and Travis Hunter, reuniting former Colorado teammates as they gathered to view their jerseys on display.

Travis Hunter was notably selected second overall by the Jacksonville Jaguars, while Shedeur Sanders experienced a different path, being drafted by the Cleveland Browns in the fifth round with the 144th pick. The event also featured other prominent rookies, including No. 1 overall pick Cam Ward, along with Abdul Carter, Ashton Jeanty, Jalen Milroe, Jaxson Dart, Tyler Shough, and Cam Skattebo. According to Brandon Parker of NFLPA.com, a total of 42 rookies participated in the event, which served as an essential introduction to their new professional environment.

The orientation included sessions with NFLPA leadership, covering essential topics such as group licensing, personal branding, and avenues for passive income. The participating rookies also engaged with potential business partners and sponsors to enhance their professional portfolios. Additionally, the event featured autograph sessions and photoshoots, allowing the players to create personal connections within the industry. Although the jersey numbers revealed were previously determined by the players, the gathering offered a unique opportunity to see many rookies in one setting for the first time since the scouting combine, which had seen only 17 athletes attend the draft in Green Bay last month. As most of these rookies prepare to report to OTAs, the jersey reveal event may serve as the last non-football business undertaking before the teams initiate their offseason activities.