The 2024-25 NBA season has seen two iconic players leading the charts in jersey sales, with Golden State Warriors guard Stephen Curry taking the top spot, followed closely by Los Angeles Lakers forward LeBron James. Rounding out the top five are Boston Celtics forward Jayson Tatum, New York Knicks guard Jalen Brunson, and San Antonio Spurs center Victor Wembanyama.

In terms of merchandise sales on NBAStore.com, the reigning NBA champion Boston Celtics are at the forefront, with the Los Angeles Lakers, New York Knicks, Golden State Warriors, and Chicago Bulls following closely. This trend reflects both the historical popularity of these franchises and the current performance of their star athletes.

Curry, who recently marked his 11th All-Star selection, is currently averaging 22.6 points per game, a figure that represents his lowest since the 2011-12 season, aside from the injury-plagued 2019-20 campaign. Despite this, he remains a vital contributor, averaging 6.3 assists and hitting an impressive 4.3 three-pointers per game. LeBron James, also named an All-Star starter for the 21st time, is producing at an elite level with averages of 23.6 points, 8.9 assists, and 7.7 rebounds per game at the age of 40. Both players continue to draw significant fan engagement, exemplified by their ongoing playoff pursuits within the competitive Western Conference.