Several NFL franchises, including the Buffalo Bills, New England Patriots, New York Jets, Miami Dolphins, Seattle Seahawks, Los Angeles Rams, San Francisco 49ers, and Arizona Cardinals, have engaged their fanbases on social media platforms by teasing the release of their Rivalries uniforms. These special uniforms are set to be unveiled on August 28, 2025, as part of the NFL's initiative to enhance and celebrate rivalries within the league.

The Rivalries uniforms will debut specifically for teams in the AFC East and NFC West divisions in 2025, with plans for the introduction of additional divisions each year through 2028. Alongside the uniform teasers, notable matchup information was also disclosed, revealing that the Bills plan to wear their Rivalries uniforms during their Week 5 game against the Patriots, while the Cardinals will don theirs in Week 4 against the Seahawks. Additionally, the Rams will showcase their Rivalries attire in a Week 11 contest against the Seahawks.

The NFL’s Rivalries initiative aims to elevate the significance of rivalry games and foster greater fan engagement. As part of this effort, the league's official announcement described the uniforms as being 'rooted extensively in local community insights,' reflecting the unique history and ethos of each team's respective market. While detailed designs remain under wraps until the reveal, initial insights suggest thematic elements: the Bills may adopt a winter theme, the Patriots could feature a water-inspired design, and the Cardinals might integrate desert motifs. The unveiling date strategically precedes the official commencement of the 2025 NFL season, when the defending Super Bowl champion Philadelphia Eagles will host the Dallas Cowboys on September 4.