During the 2024 season, NFL games were broadcasted on Netflix for the first time, marking a significant milestone for the streaming service. This event is set to be followed by a doubleheader on Christmas Day in 2025, suggesting that this collaboration may only be the beginning of NFL content on the platform.

In a recent discussion on The Town with Matthew Belloni, CNBC's Alex Sherman shared insights regarding a conversation with Netflix CEO Ted Sarandos. Sherman revealed that Sarandos is interested in expanding the NFL's presence on Netflix beyond the scheduled Christmas games. According to Sherman, Sarandos indicated, 'Yeah, I talked to Roger Goodell on the side about adding even more games beyond our two Christmas games.' The potential for a more substantial partnership includes the possibility of Netflix acquiring a package of about 15 games to enhance viewership through unique event presentations.

The initial slate of Christmas Day games in 2024 aimed to deliver a marquee experience for fans. Notable matchups included the Kansas City Chiefs, led by quarterback Patrick Mahomes, facing the Pittsburgh Steelers, along with the Baltimore Ravens achieving victory over the Houston Texans. This latter game was particularly memorable as it featured a halftime performance by Beyoncé in her hometown of Houston. According to a Netflix press release, these contests became the two most streamed NFL games in U.S. history. The upcoming Christmas Day games set for this year will feature the Dallas Cowboys against the Washington Commanders at 1 p.m. ET, followed by the Detroit Lions taking on the Minnesota Vikings at 4:30 p.m. ET. These matches could prove pivotal in the NFC East and NFC North division races, particularly as only the Cowboys missed the playoffs last season among these four teams. The Cowboys, often recognized as America's Team, are anticipated to draw a significant audience despite performance fluctuations involving key players such as Dak Prescott, CeeDee Lamb, and George Pickens.