The National Football League (NFL) has announced a multi-year content partnership with Bleacher Report and House of Highlights as preparations ramp up for Super Bowl LIX. This collaboration grants Bleacher Report and House of Highlights access to NFL game footage for use in their original content across various social media platforms and owned platforms. The arrangement provides access to select game highlights throughout the season, as well as key NFL events such as the Super Bowl, NFL Draft, and NFL Scouting Combine.

Beginning in conjunction with Wild Card Weekend, this content partnership aims to enhance the experience for the next generation of football fans. NFL Vice President of Business Development and Strategic Investments, Brent Lawton, expressed enthusiasm for the initiative, noting that aligning NFL content with Bleacher Report's digital-first approach allows for increased outreach and improved delivery of desired content for fans.

Throughout the NFL regular season, playoffs, and significant events, viewers will have the opportunity to engage with highlights and full game recaps via Bleacher Report's acclaimed app. Additionally, fans can expect new original content stemming from marquee events and select games, available on Bleacher Report's app and across its extensive social media presence. Bennett Spector, General Manager at Bleacher Report, highlighted the synergy between the NFL's high-caliber on-field action and the platform’s broad digital influence, marking this partnership as a significant step toward offering an innovative, social-first experience that unveils the personalities of players and key figures across the league.