A potential victory for the Kansas City Chiefs in Super Bowl 59 could notably impact the financial interests of Basketball Hall of Famer Pat Riley. According to information from Moneyline, Riley has obtained various trademarks related to the term 'three-peat' over the years. The NFL has reached an arrangement with Riley's representatives to utilize the phrase on merchandise should the Chiefs secure their third consecutive Super Bowl title against the Philadelphia Eagles.

Riley's journey with the trademark 'three-peat' began in 1989 when he was the head coach of the Los Angeles Lakers while they chased their third straight championship. In May 2014, he filed for a new trademark for '3-peat' aimed at jewelry and sports memorabilia as the Miami Heat—where Riley has served as team president since 1995—worked toward their third consecutive title. Records from the United States Patent and Trademark Database indicate that Riley's firm, Riles & Company Inc., holds at least six trademark variations of the phrase.

In a previous conversation with sports business reporter Darren Rovell, Riley disclosed that he made approximately $300,000 from the Chicago Bulls' first three-peat. He also profited from the Bulls' second three-peat, the New York Yankees' three consecutive World Series championships from 1998 to 2000, and the Lakers' three straight titles from 1999 to 2001. Riley's extended observation on this entrepreneurial opportunity suggested a broader understanding of sports branding. According to sports business reporter Joe Pompliano, if the Chiefs emerge victorious, Riley could see earnings exceeding $1 million. A win would mark a historic achievement, as the Chiefs would become the first team to claim three consecutive Super Bowl titles. However, fans with superstitious tendencies might feel uneasy, given that Riley's teams have not succeeded in their previous quests for a three-peat; notably, the Lakers were swept by the Detroit Pistons in the 1989 NBA Finals, and the Heat lost to the San Antonio Spurs in the 2014 NBA Finals, which also coincided with LeBron James' departure to the Cleveland Cavaliers. Regardless of the outcome against Philadelphia, it appears Patrick Mahomes will likely remain with the Chiefs, although the recent trade of Luka Dončić serves as a reminder that in sports, surprises can always occur.