Introduction

The Jacksonville Jaguars' ambitions for a trip to the Super Bowl came to an abrupt halt during the 2026 NFL Playoffs, as they suffered a narrow defeat to the Buffalo Bills in the Wild Card round. While the Jaguars are taking this loss as a valuable 'growing moment,' the team now faces a critical offseason where pivotal decisions could influence their trajectory moving forward. At the center of these decisions is star running back Travis Etienne Jr., who is set to enter free agency for the first time after a standout season.

Travis Etienne Jr.: A Rising Star

After spending five seasons with the Jaguars, Etienne is now one of the most coveted free agents. Coming off his career best year, he has showcased his abilities in both regular-season games and the playoffs, securing his place as the top-ranked running back on Bleacher Report's free-agent big board. With the impending free agency of fellow 1,000-yard rushers like Breece Hall and Javonte Williams, Etienne's unique combination of talent and production positions him as the number one choice for teams seeking a premier running back.

The Free Agency Landscape

Despite his stature in the free-agent market, Spotrac predicts that Etienne's next contract may average around $6.8 million annually. Speculators are anticipating that he could sign a three-year deal worth approximately $25 million, which would prove to be a bargain given his impact on the field. His blend of talent, experience, and a reasonable price tag could make him a hot commodity this offseason.

Potential Landing Spots for Etienne

Given his significance to the Jaguars' recent success, the franchise would be wise to prioritize retaining Etienne. His exceptional season helped propel the team to an AFC South title, which raises the stakes for the Jaguars as they navigate this critical juncture.

1. Dallas Cowboys

The Dallas Cowboys find themselves in a precarious position at running back. With the potential departure of breakout back Javonte Williams, whom they signed to a budget deal last season, the Cowboys are looking for stability in their backfield. With only a few backup options under contract, they may seek to secure a top-tier back like Etienne. His experience and performance throughout his career could provide the Cowboys with the durability they have been missing since Ezekiel Elliott's departure.

2. Denver Broncos

While the Broncos had a successful season, finishing with a 14-3 record, they have struggled with their running game under head coach Sean Payton. Denver's inconsistency in rushing has been evident since 2023, leading them to invest in R.J. Harvey as a potential starter. However, a partnership with a proven veteran like Etienne would bolster their backfield and could position the Broncos as a dominant rushing team in the league.

3. Kansas City Chiefs

The Chiefs are in dire need of an upgrade at running back after a subpar offensive output last season. Their rushing attack faltered, ranking among the worst in the league. While Patrick Mahomes typically carries the offensive burden, the Chiefs need a reliable running back to complement their aerial attack. Etienne's skill set aligns perfectly with the Chiefs' needs and could help revitalize their ground game.

4. New York Jets

The Jets are on the brink of a roster overhaul with ample draft capital and salary cap space. Running back is an area poised for improvement, particularly if Breece Hall exits in free agency. Etienne could seamlessly fill this potential void as a proven back who can offer leadership and experience for a team aspiring to break a long playoff drought. His recent success with the Jaguars could play a pivotal role in shifting the Jets' culture towards a winning mindset.

Jaguars' Options and Future Strategies

As the offseason unfolds, the Jaguars must recognize the importance of retaining Travis Etienne. His impactful resurgence was a key factor in the team's dramatic improvement from a 4-13 record to a playoff-bound squad. With the option to franchise tag Etienne available, the Jaguars need to consider the best pathway for both short-term stability and long-term success.

Franchising Etienne, estimated at $14.23 million, would provide a temporary solution but may not prevent personnel challenges down the line. A longer-term contract spanning three to four years would allow the Jaguars to benefit from Etienne’s best years while maintaining financial flexibility to address needs in future seasons.

Conclusion

The Jacksonville Jaguars face a critical moment in their franchise's trajectory as they look to build on their recent successes. Retaining Travis Etienne should be a top priority, as his talent and production have proven essential to the team's improvement. With several teams keenly watching the free-agent market, the Jaguars will need to act quickly and decisively to ensure they don't lose one of the league's premier running backs as they embark on their journey to contention in the NFL.