Stephen Curry's Footwear Freedom

Stephen Curry, the Golden State Warriors superstar, has found himself without a sneaker brand as he enters a new chapter in his basketball career. Following a recent separation from Under Armour, Curry is now a sneaker free agent, permitted to wear any shoe brand he chooses during games. This decision opens up exciting possibilities as the athlete explores various options.

Transition From Under Armour

The split from Under Armour came after the company announced a significant net loss of nearly $19 million on revenue of $1.33 billion, prompting a shift in their partnership strategy. Despite this, Curry remains committed to his Curry Brand, which will continue to thrive independently, reflecting his enduring popularity.

In the meantime, Curry has embraced his new freedom by warming up in sneakers from Nike and Reebok, while still donning his signature Under Armour shoes during official games. Recently, he was seen sporting the signature lines of fellow basketball legends Shaquille O'Neal and Penny Hardaway, adding a playful touch to his unconventional footwear journey.

Curry's Continued Dominance

As the two-time MVP begins his 17th season with the Warriors, he is still performing at an elite level, averaging 27.9 points, 4.1 assists, and 3.6 rebounds per game with impressive shooting splits of 46.4% from the field, 38.9% from three-point range, and 91.3% from the free-throw line. Moreover, his popularity remains undiminished as he ranked No. 2 in NBAStore.com jersey sales during the 2024-25 season, further solidifying his status as one of the NBA's most cherished players.