In a notable development regarding Kevin Durant, news has emerged just prior to Thursday's trade deadline. However, it is not related to the Phoenix Suns potentially moving the star forward. Instead, Nike has unveiled a first look at Durant's 18th signature shoe, which showcases a vibrant colorway incorporating a significant amount of orange throughout the laces, the sneaker's base, and the branding.

Durant, who agreed to a lifetime deal with Nike in 2023, joins an elite group as the third player in NBA history to secure such an agreement. The two previous players to achieve this distinction are Michael Jordan and LeBron James, both regarded among the greatest basketball players of all time. Durant first partnered with the brand during his Rookie season in 2007, when he was drafted by the Seattle SuperSonics. Upon announcing the lifetime deal, Durant expressed gratitude for the success of their collaboration, stating, 'When I first signed with Nike, I couldn't have dreamed of how far we'd go in this partnership. We've done amazing work creatively and philanthropically. We've traveled the world together and built a business that will now last forever.'

Despite this successful partnership, Durant's relationship with Nike faced scrutiny during the summer when he was notably absent from Nike's 'Winning Isn't for Everyone' advertisement, which was launched in anticipation of the 2024 Olympics. In reaction to this exclusion, Durant took to social media to question, 'Am I a bad person?' hinting at a displeasure with his lack of representation. However, following his achievement of surpassing Lisa Leslie's all-time scoring record in U.S. Olympic basketball, Nike countered by launching a commercial featuring Durant to acknowledge his milestone, reinforcing their commitment to celebrating his contributions. As he continues to perform at a high level at 36 years old, Durant's enduring partnership with Nike has now culminated in the release of his 18th signature shoe.