Grizzlies’ Cedric Coward Unfazed by Rookie Season Challenges

Cedric Coward's Rookie Journey with the Grizzlies
Memphis Grizzlies guard Cedric Coward has been turning heads this NBA season, and he’s not backing down from the challenges that often come with being a rookie. The former No. 11 pick in the 2025 NBA Draft, who was traded from the Portland Trail Blazers, has quickly established himself as a reliable player for Memphis, showcasing impressive averages of 14 points, 6.6 rebounds, and 2.9 assists through his first 37 games, including 24 starts.
Confidence Over Conjecture
When asked about the common notion of hitting a “rookie wall” in the latter stage of the season, Coward remained resolute. “No,” he stated firmly, emphasizing his belief that fear should only exist concerning God. This confident mindset highlights Coward’s determination to take his career one game at a time. “The rookie wall is one of those things where, if it comes, it comes. If it doesn't, it doesn't,” Coward explained. His focus is on maintaining a consistent routine and improving with each challenge he faces on the court.
Charting His Path
Coward's journey to the NBA has not been a straightforward one. He began his college career at the Division III level at Willamette University before transferring to Eastern Washington. He then made one last change, joining Washington State for his senior season. Unfortunately, a season-ending injury limited him to just six games in that final year, but it did not deter the Grizzlies from selecting him in the first round of the draft.
Immediate Impact
The Grizzlies’ gamble on Coward has already begun to pay dividends. In just his third NBA game on October 25 against the Indiana Pacers, he exploded for 27 points, signaling the start of a promising professional career. As of November 15, Coward had earned a starting role, marking a pivotal moment in his debut season where he has continued to impress fans and analysts alike.
Statistical Highlights
One of the factors contributing to Coward's success is his exceptional shooting ability. He boasts an impressive 55.7% field goal percentage and of his three-point attempts, he’s hitting 40%. Currently, Coward ranks sixth among NBA rookies for both made field goals and three-pointers, cementing his place as a candidate to watch as the season progresses.
Future Outlook
As the Grizzlies navigate potential changes within their roster, particularly concerning the status of star guard Ja Morant, Coward's emergence as a key contributor is timely. Reports have suggested that Memphis is considering trading Morant, who has been unavailable since January 2. In this climate of uncertainty, Coward could prove to be an essential piece in building the team's future.
Conclusion: A Bright Future Ahead
Cedric Coward's approach to his rookie season sets a promising tone for both his career and the Memphis Grizzlies. By focusing on consistency and learning from each experience, he positions himself not only as a capable player for the present but as a cornerstone for the team’s future. As his journey continues, fans will undoubtedly keep a close eye on his development and impact within the league.
