Expansion Talks Heat Up as NHL Explores New Markets

With the Stanley Cup awarded and the latest draft complete, NHL talks are shifting towards potential expansion. During the pre-draft meeting in June, the NHL's board of governors discussed the status of proposed expansion plans that could bring the league to 34 teams. Frank Seravalli indicated that a new candidate for expansion has emerged, prompting discussions among analysts and enthusiasts about the most deserving cities for a new franchise. As excitement builds, opinions vary on which locations might be next in line for NHL teams.
Indiana has historically held a minor league presence in hockey, with the WHA's Indianapolis Racers being noteworthy for hosting Wayne Gretzky in the 1970s. However, the state's current hockey infrastructure remains limited, with the ECHL's Indy Fuel playing in a rink that seats only 7,500 fans. The downtown Gainbridge Fieldhouse, home to the NBA's Indiana Pacers, is often required for packed schedules with basketball events, raising questions about the feasibility of supporting an NHL franchise in the region.
New Orleans has taken steps to explore the possibility of a professional hockey team, with Governor Jeff Landry and U.S. Representative Steve Scalise openly discussing discussions with the NHL regarding a franchise in the city. However, since the ECHL's New Orleans Brass ceased operations in 2002, the city has not developed a substantial hockey following. Any NHL team would likely share Smoothie King Center with the Pelicans, presenting challenges for market saturation given the average attendance of just over 16,000 for the NBA team—indicative of a fan base primarily focused on football and basketball.
Austin, Texas, is gaining traction as a potential expansion city as its population surpasses that of several existing markets. The city has benefited from an influx of technology and culture, with proximity to the AHL affiliate of the Dallas Stars fostering a presence for hockey. However, the current venue for hockey in Austin, the H-E-B Center in Cedar Park, has a capacity of only 6,800, prompting calls for a new facility to accommodate NHL requirements.
The NHL's past relationship with Atlanta has been less than successful, with the Flames relocating to Calgary in 1980 and the Thrashers moving to Winnipeg in 2011. Despite this, there are renewed discussions, led by Vernon Krause of Krause Sports and Entertainment, who aims to reintroduce the NHL to Atlanta with plans for a new arena in the north suburbs. Krause's efforts align with NHL Commissioner Gary Bettman's criteria for expansion, including stable ownership and a suitable venue.
Houston has long been viewed as a prime candidate for NHL expansion, with a rich history in professional hockey through the WHA's Aeros, who won two championships in the 1970s. The absence of an NHL presence since 1979 has left a gap that various groups have sought to fill. Billionaire Dan Friedkin now leads the charge, having expressed strong interest in bringing an NHL franchise to Houston. Discussions about the city's potential as a hockey market have reportedly gained traction, with indications that the league has met with Friedkin's group.
As expansion discussions continue, cities including Indiana, New Orleans, Austin, Atlanta, and Houston are all vying for a coveted NHL franchise. While the path forward remains uncertain, the NHL's growing interest in these markets reflects the league's ambition to expand its reach and fanbase in new territories.








