A notable moment during the NFL wild-card matchup between the Philadelphia Eagles and the Green Bay Packers has led to a significant boost for self-help author Jim Murphy. Eagles wide receiver A.J. Brown was spotted reading Murphy's book, "Inner Excellence," on the sidelines during Philadelphia's victory over Green Bay.

Following the viral nature of photos and videos capturing Brown with the book, "Inner Excellence" saw an extraordinary rise to the top of Amazon's best-sellers list by Monday morning, according to reports. Remarkably, sales of the book surged by over 53 million percent as a direct result of this moment, marking a dramatic increase from its previous ranking of 523,497th on the list.

Murphy expressed surprise and gratitude for the unexpected success, noting that he had not anticipated such an outcome from a single exposure. As for Brown's intentions, the receiver clarified that he was not experiencing frustration, but rather enjoyed reading, indicating that the cameras caught him at a moment of leisure rather than in discontent. Despite a modest performance in the game, where he recorded only one reception for ten yards, the Eagles advanced to the divisional round, where Brown will look to embody his "Inner Excellence" as they strive for a Super Bowl appearance.