In Super Bowl LIX, Philadelphia Eagles wide receiver A.J. Brown was once again seen engaging in his sideline reading routine, this time with Jim Murphy's 'Inner Excellence.' After catching a touchdown pass from quarterback Jalen Hurts in the second quarter, Brown returned to his reading, which had garnered attention after his impressive performance during the Eagles' Wild Card victory over the Green Bay Packers.

Brown's enthusiasm for 'Inner Excellence' turned it into a bestseller, particularly after a viral moment showcased his use of the self-improvement book on the sidelines. Following the Wild Card game, he shared on social media that he brings the book to every game and utilizes it 'between each drive' to help him refocus and stay locked in, regardless of the game's ups and downs. His worn paperback copy is filled with handwritten notes and highlighted sections, reflecting his commitment to personal growth.

As Brown continued to make an impact on the field, he joined forces with Jim Murphy, who visited the Eagles' facilities. Brown's performance in the first half was noteworthy, as he tied for the team-high with four targets, catching two for 34 yards, both contributing to the Eagles' significant lead over the Kansas City Chiefs. In their previous matchup during Super Bowl LVII, Brown recorded six catches for 96 yards and a touchdown. With a strong start this time, the Eagles aimed for a favorable outcome.